I am pleased to notify you that you have received Top Security Clearance Status and are entitled to Respond To This
Secret Briefing no later than Sunday 5/31/2009

July 17-19, 2009 GIC SuperConference, Boston, MA

Respond no later than Sunday 5/31/2009 - you may win an all-expense paid London or New York Adventure with Robert Vaughn!

Dear Friend,

THIS is NO TIME for any ordinary dental seminar – at a resort, all the Usual Dental Speakers saying all the usual stuff. In case they haven’t noticed, I’m sure you have: the entire landscape has changed out there.  So, I have scrapped my usual, annual “super SuperConference” in favor of a truly unique, one-time-only, right-for-these-times replacement….

I have PERSONALLY “gone underground” these recent months to find and ferret out the NOT-usual people inside our profession, who are – in these times – achieving extraordinary, mind-blowing, Ripley’s Believe It Or Not worthy marks in patient attraction…..upscale patient attraction…..practice growth….practice stability…..case sizes and acceptance….and, of course, income.  To uncover doctors with really fresh, new, different, even radical ideas about practice that they have pioneered and proven – and, for the most part, kept to themselves and kept quiet about.  To investigate reports and rumors of patient flow and profit breakthroughs created from the ground up, in real practices (not “conjured from theory” by a Usual-Speaker in need of something ‘new’ to say or “packaged” by some equipment vendor as excuse to sell you yet another expensive gizmo).  I have SPIED ON our profession, from one end of the country to another and beyond, to UNCOVER UNDERGROUND SECRETS THAT CAN REALLY MAKE SIGNIFICANT AND SPEEDY DIFFERENCES TO YOU, RIGHT NOW.

IT’S TIME TO REINVENT, NOT RE-ARRANGE DECK CHAIRS ON ‘THE TITANIC’. Even the makers of the James Bond movies threw out their famous SHAKEN, NOT STIRRED catch-phrase and have given Bond a radical makeover as a far less suave and polished, tougher and more hard-boiled, and blonde (!) secret agent, his rough-edged toughness more apropos for these tougher times.  I believe we must do the same. We must not wait around for things to somehow improve on their own or be satisfied just holding our own: we must seize the upheavals in the economy, the consumers’ anxiety and uncertainty, and the paralysis of the majority of dentists and other health providers as a Great Inspiration And Opportunity to literally re-invent the practice, promotion, and profitability of dentistry. ONLY IF YOU ARE READY FOR THINGS TRULY, REALLY, INARGUABLY, DAZZLINGLY, PROVOCATIVELY DIFFERENT, should you dare join me in this New Underground Movement.

THE DENTAL LEADER FROM THE REVOLUTIONARY UNDERGROUND (ME!) AND ‘THE MAN FROM U.N.C.L.E.’ are waiting to change your way of thinking about your practice. As a symbolic move, I’ve arranged for the actor Robert Vaughan – known to TV fans as Napoleon Solo, the spy from U.N.C.L.E., although that  is only a spec on his entire acting resume and extraordinary life – to join us at my UNDERGROUND SECRETS CONCLAVE. You’ll enjoy hearing of his real life exploits. I want you to have your photograph taken with him….for use in your patient newsletter, in your office….and as your own symbol of commitment to
daring to do things differently, as demanded by these different times. This is the Fun Part of our upcoming Conclave.  But the rest is serious, serious indeed – as serious as the decisions made by a spy like Solo, deep behind enemy lines, on some life and death mission to save the world!

They Have Injected Me With Truth Serum, So I Must Confess….

You may already be seeing warning signals of a “slump” in your practice, or even already experiencing difficulty in getting patients through your doors, getting patients to say yes to the treatment you recommend. But to be totally candid as if under truth serum and intense interrogation, I am here to tell you: you will.  Anyone still denying the obvious is a liar or a fool (or both) – and anyone not taking action to counter the new evils of the upset economy and likely s-l-o-w recovery is in for more pain and suffering than imaginable. You see, the real villain in this drama is NOT Bush or Paulson or Obama or sub-prime mortgages or business cycles, not Wall Street, not Detroit….the most dangerous and evil villain in this drama is your refusal, resistance or procrastination toward urgently needed, dramatic, ingenious change and reinvention!!! ….your continuing to operate as if in 2005, not 2009 and looking to 2010.

Skip The Usual Dental Seminars And Save Your Money

So. Please. Do NOT schlep off to any ordinary dental seminars that are, in truth, the same as the previous years’ dental seminars with little more than their names or a few faces changed. Do NOT waste your time or money re-visiting the past, with a ‘Present’ label stuck over top. This IS what you’re thinking, isn’t it?....gee, think how much money can be saved by not going to seminars this year!  Well, you’re right, and I agree. The last darned thing you need is another same-old, same-old seminar. Even one loaded with “good speakers” and flowing with “good ideas” just isn’t
good enough, to justify its cost NOW. No.
 

Gems Insiders’ Circle SuperConference Members Pack the House at 2008 GIC Event

Hold Me Ruthlessly Accountable. Put Me On Trial. And If You Feel Justified,

             Put Me Up Against The Wall And Execute Me Like A Captured Enemy Spyemy Spy

I guarantee this Conclave to be no ordinary seminar.

Anyone serving up the same warmed over idea-soup as any time before IS YOUR ENEMY and deserves to be shot. So, in inviting you into my one-time-only UNDERGROUND SECRETS CONCLAVE, may I offer you my most DARING, BRAZEN AND BOLD GUARANTEE of my entire 26 year career?  If, by end of Day One of this Conclave, you find me guilty…of failing to uncover, reveal and hand over to you real, bona fide Underground Secrets worth thousands, tens of thousands, even hundreds of thousands of dollars to you and, more, pathways to peace of mind and security in stormy times….if you find me guilty you may demand whatever you deem fair: a full fee refund OR a full fee refund plus your documented airfare and lodging OR even double your fee refunded plus documented airfare and lodging. Find me guilty and you pick the
punishment you deem just.  If you aren’t certain you’ve successfully spied on incredibly successful doctors and stolen incredibly valuable secrets from them, demand ransom from me in the amount you see fit.

Listen, it takes nerves of steel to make that offer. Try and find anyone else offering any other seminar to you who dares do the same. And, in order to get the NOT-Usual’s to come to this Conclave and reveal their most prized,
NOT-Usual Secrets, I’ve had to put up a king’s ransom as well, so you can
be certain that I am certain you will be impressed as never before, and return home from the Conclave emboldened and empowered as never before.

Laugh While Others Cower

Bluntly, 2009 and 2010, maybe even 2011 promise to be hard-scrabble tough for many dentists.  You can literally smell their fear already. You will hear their pain. You will see them retreat, downsize, down-scale. Many within sight of some goal, be it debts paid off or early retirement or vacation home, will see that goal line move away from them. And, because, they’ll be working with a rusted tool box of old, ordinary strategies, they’ll be powerless to do anything about it.  While misery loves company, there’s no law that says you must join them!

This is the time to find out why and how a few dentists do what most cannot even conceive and believe let alone achieve, and put their secrets to work for you. And that is what my Underground
Secrets Conclave will deliver – that only it can.

So, your mission is….

…review the enclosed Underground Secrets Dossier IMMEDIATELY.

Respond no later than Sunday 5/31/2009 - you may win an all-expense paid London or New York Adventure with Robert Vaughn!

…carefully consider whether proceeding forward with your present plans, strategies and weaponry or relying on “re-tread” and re-cycled traditional business strategies is the right thing to do in the present conditions OR whether accepting my boldly guaranteed invitation to this Conclave is right for you.

…respond no later than Sunday 5/31/2009 After that date, IF any places remain available*, the 10% tuition discount disappears, and your last opportunity to nab your Choice of 3 valuable Bonus Gifts & Privileges laid out here, vanishes forever.

*Already, over 260 members have advance-registered for this Conclave, before even knowing all the details provided here; basically trusting my promise to deliver exactly what they need most right now. This Invitation is now being rushed to over 7,300 additional dentists with whom I have relationship – but there are fewer than 140 places remaining. The law of supply and demand speaks for itself. Any procrastination on your part at all COULD BE FATAL!

Sincerely,

Tom

Dr. Tom Orent

Secret Agent 007-1/2

& Director, Underground Secrets Conclave

PS: Does July 09 seem a long way off?  If you’re tempted to wait to register: I can only SERIOUSLY WARN that waiting will – at minimum – cost you money: the discounts shown on the enclosed Registration Form ABSOLUTELY EXPIRE ON Sunday 5/31/2009. You’ll also miss out on the bonuses. Miss out on meet ‘n greet and photos with Robert Vaughn. And more. COMMIT TO THE UNDERGROUND TODAY. Don’t let ANYTHING stand in your way. In my 26 years, first in practice, now in coaching dentists, I have certainly seen and survived tough times, but I have NEVER seen a collection of challenges like those converging in front of us today – so I consider THE UNDERGROUND the most important and necessary meeting I have ever organized and put on, evidenced by boldest guarantee ever. I sincerely believe you cannot afford to sit this one out.

PPS:  I believe we have THE UNDERGROUND perfectly timed. At the mid-point of 2009, July 2009, much of the uncertainty in the economy will have cleared and we will know where we stand with unemployment, inflation, interest, credit and President Obama’s economic policies. Our challenges will be clear. You can be assured, I will be riding every speaker hard in the months ahead, to work with them to absolutely guarantee we bring you THE most practical, THE most useful, THE most relevant strategies ever brought to you, at any time. I will pull out all the stops to personally deliver the breakthroughs you’ll need. Then you can grab the 2^nd half of the year and make it your own. You can kick whatever recession related troubles we have in the teeth and reinvent and transform your practice as conditions on the ground demand. In the meantime, you’ll be receiving ALL EIGHT Hugely Valuable bonuses, so you are fully prepared to fully exploit your trip to The Underground! There’s NEVER BEEN a meeting or conference like this in our profession, and there probably never will again. Replacing the Usual Speakers and getting so many top practitioners to reveal their personal secrets…and getting them together all at one time…is no easy task. There will hopefully never again be a time and set of conditions demanding such a gathering. I urge you, don’t be left out.

Brief Summary of what’s behind the

Security Checkpoint at The Underground

WARNING:

After Sunday 5/31/2009 no doctor will receive this complete Underground Briefing. If it is still possible to secure admission to The Underground after Sunday 5/31/2009 those procrastinating doctors will be required to choose only 3 of the above bonus items, and after 5/1/09 only 2 of the above bonus items, and after 6/15/09 none will be provided. NOW is the ONLY TIME to receive the entire Briefing Package. Also, you MUST respond NOW to 10X your chances of winning in The Robert Vaughn Raffle.

UNDERGROUND

SECRETS

CONCLAVE

DOSSIER

You are now a Secret Agent yourself, in search of The Most Valuable Secrets In Dental Practice Today…..so these are the confidential sources you must find and collect these Secrets from, in the Underground….

NEW PATIENT EXPLOSIONS (Drs. Kelly and Nathan Brown)

How to Practice and Prosper AS YOU PLEASE –
Even In A Difficult Economic Climate….. 4X your case acceptance NOW…Get Paid Up-Front. Yes you can. Now. *Recommended by Drs. Estep, Spear, Oakes, Strupp (Dr. Steve Rasner)

Unlock The Secrets of ABUNDANT & STEADY PHYSICIAN REFERRALS:
Elevate Your Status & Prestige With Your Patients & Community…
“lock in” a dependable stream of especially respectful, high quality patients. If you’ve experimented with this before and been disappointed, there are reasons!  (Dr. Lee Ostler)

STRONG PROFITABILITY – Even in “unprofitable times”! (Dr. Chris Bowman)

Dentistry’s Dirty Little Secrets EXPOSED – proof you can increase new
patients right now, in this economy, without additional advertising or
marketing expense. RESULTS BEGIN IN 48 HOURS!!! (Jay Geier)

Profit From The Internet….for Auto-Pilot practice growth and/or to create your own E-commerce
business for high extra income and wealth creation outside the practice. Secrets from a PROFESSIONAL Internet Marketer.  (Derek Gehl)

RADICAL & BOLD ACTIONS Prescribed For ‘Radical Times’: NEW Strategies from the ‘$700,000.00-A-Month Man’, (Dr. Yar Zuk)

STRENGTH, STABILITY AND SECURITY IN STORMY TIMES:
NEW But Tested And Proven Patient Acquisition System You Can Count On. (Dr. Tom Orent)

End Advertising Impotence! (Dr. Tom Orent)

Also… special “Guest Spies,” Dr. Ray Bertolotti, who has justifiably been credited with literally
changing the ‘face of’ dentistry, and Mr. Ralph Laurie...

… and Meet Napoleon Solo himself, the Man from U.N.C.L.E., Actor Robert Vaughn! 

Case History#2: The super-secret marketing campaign brought 185 NEW PATIENTS TO A BRAND NEW PRACTICE IN 30 DAYS, producing $110,304.00:  whether new, mature or even “tired old” practice, you can use this same strategy !

Additional Secrets Revealed:  How to create a Dental Practice and successful practice promotion that FITS YOU (not  someone else’s personality)…Two Vital Practice STABILIZERS of critical importance for less stress, more security in challenging economic times….Uncover the hidden fortune missed by most dentists in recall – even those who think they do a good job….

The Odd & Unusual: How George Clooney And Brad Pitt Increased Our Office Efficiency By 20%....What A Little Green Easter Chicken “Knows” About Finding And Hiring Ideal Staff & Ending Turnover (For 20 Years & Counting)…How Billionaire J. Paul Getty Liberated Me From My High-Income Trap – the secret key to escape from having to keep working IN your practice to increase your income (it’s NOT what leaps to your mind).

The Sources of these Secrets:

DR. KELLY BROWN struggled for his first 10 years in small town practice before (a) identifying the sabotage in his practice and life, (b) a new business model, (c) systematically developing a high-income practice with collections and net profits in the top 2% in the country. Then, in the next 10 years, he expanded to 4 locations, replacing himself as a working dentist and creating true financial independence.  Although he has shared platforms with famous speakers like Zig Ziglar and John Maxwell, and he has privately mentored over 100 dentists, here at The Underground, this is THE FIRST TIME EVER THAT HE HAS SHARED HIS UNIQUE BUSINESS EXPERIENCES AND STRATEGIES FOR PRACTICE GROWTH AND STABILITY WITH AN AUDIENCE OF HIS PEERS – and there is no assurance he will ever do so again – do NOT miss this opportunity.

DR. NATHAN BROWN played collegiate golf, took his team to national championships, then took his winning ways to his dental practice – in his first 12 months, his practice collected over $1.2-Million. Only one year later he successfully replaced himself in that first office and took over a second. Today he has ample time for his passions of golf and wild game hunting. His clarity about strong, secure practices based on marketing, management and extraordinary patient care will challenge and inspire you!

HOW TO PROSPER & PRACTICE AS YOU PLEASE
EVEN IN THE MOST DIFFICULT
OF ADVERSE CIRCUMSTANCES

THE ‘AMAZING SUCCESS STORY” That Dr. Estep, Dr. Spear, Dr. Oaks, Dr. Strupp and Dr. Orent
Say You MUST, MUST, MUST Hear Firsthand NOW - To “INSURE” YOUR Practice

Of course, the economy is on your mind. And, in 2009, there will be continued plant and factory, store, chain restaurants and other business closings in cities and towns all across America….as “over-stored”, over-built retail contracts and consolidates, as our “on life support” and antiquated industries re-tool…. BUT EVEN IF YOUR PRACTICE IS LOCATED RIGHT SMACK IN THE MIDDLE OF ONE OF THESE “STORM ZONES”, YOU NEED NOT FEAR – if you avail yourself of THIS dentist’s incredible secrets!  

Top Secret File Opened: THE ONE FIRST-VISIT PROTOCOL that changes everything, quadruples case acceptance

Top Secret File Opened: YOU CAN GET PAID UP-FRONT even in a tough economic climate. (THE VERY TIMELY
SECRET of avoiding collection problems.)

Additional Secrets Revealed:  Why and how to “pre-screen” new patients OVER THE PHONE….THE FIRST 60 SECONDS: the “instant trust words” you must memorize and use…. How to “recession-proof” your practice and protect a healthy bottom line

The Source of these Secrets:

DR. STEVEN RASNER has absolutely proven you can – contrary to your own self-limiting beliefs – develop a completely PRIVATE fee-for-service practice and earn a top income with less work than 90% of other dentists. In 1981, in Owens, Illinois, the 6^th largest glass factory in the world closed its doors, burying the area in unemployment, businesses’ closing, bleak mood – and that was the year Dr. Rasner opened his practice. And even though his community has remained legendary for its unrelenting unemployment and poverty, he has developed a $3.4-MILLION A YEAR fee-for-service, 4-Day Week practice!!!!! 

WHAT OUR PROFESSION’S LEADING VOICES SAY ABOUT

WHY YOU MUST HEAR DR. RASNER’S SPECIAL PRESENTATION

PREPARED EXCLUSIVELY FOR THE UNDERGROUND

– DO YOU DARE IGNORE THESE RECOMMENDATIONS?

From DR. EARL ESTEP: “After having personally visiting over 1,100 dental offices, I can tell you that Dr. Rasner has THE best practice. No one could be a better model….”

From DR. FRANK SPEAR: “Steve is THE Living Example (you should follow NOW), of what happens with the ability to motivate both staff and patients is put in motion…”

From DR. WOODY OAKES: “Emerging from the glut of practice management….Steve’s presentation may be THE BEST one day seminar in dentistry today.” (NOTE: DR. RASNER BRINGS NEW, TIMELY INFORMATION TO THE UNDERGROUND.)

From DR. BILL STRUPP: “What Steve does goes BEYOND PRACTICE MANAGEMENT…”

UNLOCKING THE SECRET POWER OF

PHYSICIAN REFERRALS

How This “MISSION IMPOSSIBLE” Can Be Successfully  Achieved And
Provide A Steady Flow Of Excellent Patients To YOUR Practice

Top Secret File Opened: WHAT COULD POSSIBLY BE MORE IMPORTANT NOW than a proven, practical, step-by-step method for securing referrals from physicians?  With ZERO advertising expense, you can create a ‘competition free zone’ for your practice…organize your own “private network” of referring doctors – a valuable ASSET!

Top Secret File Opened: WHAT DENTISTS DON’T KNOW ABOUT “B2B”.  You are familiar with marketing your practice to consumers, but marketing yourself to physicians is B2B; business to business marketing….with its own, different rule book and effective strategies. CRACKING THE CODE OF B2B is the equivalent of owing a second practice, without the overhead!

Additional Secrets Revealed: The SIX MISTAKES almost always made by dentists interacting with physicians – example: why you should NEVER give them business cards or brochures……the “little language secret” that wins over skeptical physicians every time…THE SINGLE MOST POWERFUL “X-FACTOR” used by dentists creating and sustaining productive physician referral networks….the 20-MINUTE “MAGIC” any dentist can quickly and easily prepare to deliver, that gets you welcomed into physicians’ offices….

The Source of these Secrets:

DR. LEE OSTLER has mastered bridge-building between medical and dental communities. He has focused his own successful practice on advanced cosmetic rehabilitation, comprehensive periodontal management, dental sleep medicine, neuromuscular dentistry, and out of his own exceptionally sophisticated practice marketing, he has developed numerous unique tools for practice promotion – including the Oral Health For Diabetics and The Help Save A Life Today online programs, the Physicians Referral And Education (PREP) Program, and the Cooking With Style Recipes marketing program. He holds the keys to ELEVATING YOUR PRESTIGE AND STATUS and creating cooperative relationships with referring physicians.  Others talk about this as an idea….but ONLY DR. OSTLER has a demonstrated track record of breakthrough success with this, in his practice, and in many other dentists’ practices as well. This is real INSIDE INFORMATION revealed ONLY AT THE UNDERGROUND!!!

SPECIAL ADVISORY FROM TOM ORENT:  This could be THE safe and secure “immunity to recession” that you need to prosper in the immediate future, THE unique advantage you can create for your practice. There are, frankly, few opportunities these days to bring something home to your practice that can give you UNIQUE AND PROPRIETARY ADVANTAGE. This offers just such a breakthrough – with multiple benefits: not only secure, stable income, but also greater pride and satisfaction from practice, more compliant and respectful patients, a better work experience for your staff, enhanced prestige with your patients (= more referrals = growth without cost) and in your community, even more valuable equity for the day you wish to sell your practice. If, in this entire collection of Dossiers, you incredibly found no other compelling reason to come to The Underground, this is one. Do NOT miss THIS opportunity.

GROWTH WITHOUT STRUGGLE

How To Protect And Preserve
PROFITABILITY In YOUR Practice,
Even As You Dramatically
Increase Patient Flow

Top Secret File Opened#1: “THE PATIENT ATTRACTION MIRACLE” is a hot, new strategy REVEALED HERE FOR THE FIRST TIME….to bring you the highest quality, most desirable patients and keep them for life.

Top Secret File Opened#2:  ONLINE MARKETING DE-MYSTIFIED: 99% of all dental websites are missing critical components….’social networking’ – the hottest and fastest growing activity on line – can grow your practice….how you can utilize the internet to multiply referrals

Additional Secrets Revealed: How to add as much as $180,000.00 to your practice – and enjoy maximum profitability.  In these times, you MUST BEWARE growing gross at the expense of net, winding up running harder and faster yet losing ground!

The Sources of these Secrets:

DR. CHRIS BOWMAN is a full-time practicing dentist who has CRACKED THE CODE to many of the most common frustrations most dentists work their entire lives to escape – without lasting success.  Just a handful of years ago, his practice was – like so many – producing good revenue yet struggling with profitability, plagued with over $90,000.00 in past due account receivables, giving him unending stress and pressure. FLASH FORWARD: his practice revenues have DOUBLED but so much more importantly, his PROFITABILITY HAS IMPROVED BY 400% - and he’s getting it all done with 20% fewer work days per year. As you face virtually certain increases in taxes and confront a more challenging economy, what would be “the best revenge”? – increasing the income you keep while working less.

SIXTEEN ‘SECRETS’ PUT TO USE AND…”The list of the 16 strategies of yours in place and I’m happy to report that last month was a record, best ever, $170,000.00+ in production. The staff is on-board and “Gung Ho”!  We’re having fun and succeeding and we’ve only scratched the surface!” – Dr. Marc Schwartz, FL.

Underground Secret Session:

DENTISTRY’S “DIRTY LITTLE” SECRET

It IS Stealing Patient Flow And Profits From YOUR Practice

Top Secret File Opened#1: Identify the hidden Obstacles, the Underperforming Staff, the New Patient Attraction MISTAKES that are – right now -  blocking new patients from coming into your practice everyday: proven to you by dramatic demonstration. GUARANTEED: A new patient barrier secretly lurking in YOUR practice, that can be found and expelled within 48 hours of your return from The Underground.

Top Secret File Opened#2: NEW 2008 DISCOVERIES: 
Exactly how hundreds of dentists have achieved NET income increases by 200% and more – in this economy!

The Source of these Secrets:

JAY GEIER has been intensely, successfully involved in generating more than ½-MILLION NEW PATIENTS for practices over the past 20 years, and may very well be the most knowledgeable expert in securing new patients for dental AND other types of practices in America.  At the Underground, he will REVEAL FOR THE FIRST TIME, his NEWEST, TESTED AND INCREDIBLY EFFECTIVE methods of increasing new patient flow WITHOUT SPENDING EVEN ONE DIME MORE ON ADVERTISING or marketing, without any extra effort on the doctor’s part.  Discover PATIENT CAPTURE and PROFIT IMPROVEMENT STRATEGIES absolutely perfect and arguably essential for today’s conditions.

THE NUMBERS TELL THE STORY…

Dr. John Scherer, MI: From 23 to 56 new patients in 30 days

Dr. Jess Schroeder, TX: 16% ABOVE new patient goal in 3 months

Dr. Kelly Bridenstine, KS: before:  20 new patients a month – we now average 100

Dr. Bohnert, IN: MORE THAN DOUBLED – with no additional marketing other than
Jay’s internal systems

Dr. David Kuhn, NC: From 30 to 56 a month!

Dr. Michael Abernathy, TX: Before: average 198 new patients a month. After: 358.

Dr. Christine Oh, CA.: Up 30% & MY STAFF AND I LOVE THE SIMPLICITY

Dr. Richard Cangelosi, LA.: Up 25%.

Dr. Ron Senn, WA.: Up 60% to 75% EVERY MONTH this year vs. last year

Dr. Robert Merrill, NC: Up 300% and we’re HAVING MORE FUN

RALPH LAURIE  has been the “Secret Weapon” of, and trusted advisor of top income dentists for more than 30 years. His pioneering contributions include the first computer-based practice management system, the first complete oral health record software. His extensive expertise in sound practice management principles are of extraordinary importance in facing the current and evolving financial challenges.

Thriving in Any Economy by
Getting Back to Basics
& Working Ultra Smart

Ralph will discuss his no nonsense approach to building a successful enterprise by sharing his 19 laws and how they never change regardless of the economic conditions.  Each law is designed to help your practice build a charismatic relationship with your existing patients as well as the prospects that you’ve been trying so hard to reach.

o Learn where dentistry fits into the big economic picture (it’s not what you’d hope)

o What is that light at the end of the tunnel? A freight train or prosperity?

o The National Debt, the GDP, & you.  Understand this relationship and carve a MUCH larger slice of the PIE for yourself!

o Unemployment, is it the real problem? Is the answer to this question good news where you practice?

o The financial system, how can you work in a broken system? HINT: It’s being done today by a small % of your colleagues

o Discover how to work within the confines of time & money posteriority

o Why many high tech products are unsuccessful,  how to IDENTIFY them before they take a HUGE BITE from your wallet!

o Understand how to build  your “Noble Purpose” and  you’ll build both loyal patients and a dedicated team

o Building your dream.  Step one is revisiting your personal renewed vision of that dream. At the event you’ll learn how to clarify “Your Perfect World” and lay a SOLID FOUNDATION allowing you the chance to actually LIVE your DREAM

o You will discover that team work is just another cliché, and worse than not helping you, your current model may actually be causing harm to MORAL and your BOTTOM Line!

o How long is the dental season and when does it start? Understanding “Market Timing” of your industry or profession can make your RICH beyond your wildest dreams.

o Understand the difference between telling & discovering. One hugely frustrating void in the “rhetoric of the gurus” is the obvious absence of specific, proven, effective strategies to improve communications & case acceptance

o Discover the difference between compliance and commitment

o You will find out how chaos should be applauded not feared. The” change equation”

o Find out you can be all things to all people by focusing on one thing

o The Patient’s worldview. You are NOT your TARGET MARKET.  Your personal perspective is COSTING you MONEY.

o Learn why a patient’s sanctuary is the best place to get treatment acceptance 24 hours, 7 days a week, 365 days/year

o You will determine why some businesses are so successful when others who seemingly do the same things are not

o It the subtle differences that count.  When doctor and team appreciate the magnificent value of “Nuances of Change,” the impact on your practice can be exponential (and may be deposited directly into your bank account!)

o You’ve heard the old saying, “Just because you’re paranoid doesn’t mean they’re not out to get you…” Well, at the
UNDERGROUND I’ll reveal why a little paranoia is a positive attribute and how you can use it to your business advantage!

o The sharks are in the water. Who are they (friend or foe?).  What must you DO about them to survive?

o Find out what a “paper mill” and dentistry have in common and why it’s so important to understand their similarities.

o Are you desensitized? Is there something vital your patients are acutely aware of that you’re no longer able to perceive?

o Discover the “The $10,000 Meeting”. Once you have this FORMULA, you’ll want to have them as often as possible!

o Apples and Interactions, Clocks and Chaos, and… Going to the bottom and reeling up

o The principle of TRAF (no, this isn’t about “The Radiographic Apical Foramen”, sheesh!)

o Business & childlike enthusiasm.  I’ll share story after story of real life of super successful businesses acting like children!

o Don’t drive through a rearview mirror. Once in a decade (if you’re lucky) you stumble upon a philosophy so powerful, so in credibly life and BUSINESS CHANGING it transforms everything for the better from that point forward.  This is one such GEM!

o Perhaps the SCARIEST of all… The very thing that makes you successful will eventually put you out of business

Underground Secret Session:

“My Little-Known Secret Of

Consistent, Long-Term

HIGHLY PROFITABLE Practice…”

DR. RAY BERTOLOTTI has been credited with literally changing the ‘face of’ dentistry, best known for introducing ‘total etch’ to north America in 1984….to his more recent innovations, including HealOzone, the sectional Contract Matrix, Microprime and
Microetcher.  He is a Clinical Professor in Biomaterials Science at the University of California and has a private practice, with emphasis on conservative crow and bridge techniques and adhesion dentistry.  Dr. Bertolotti is a highly respected clinician, a serious scientist, a treatment and technology innovator, and a successful dentist.  At The Underground, he will present a fast-paced, updated-to-the-minute array of clinical efficiencies and secrets of patient management…

· ·How to identify what the patient REALLY wants

· ·EFFICIENCY: how to deliver 6 to 8 porcelain veneers in UNDER AN HOUR

· ·“MAGIC”: Veneer shade correction made simple

· ·CLINICAL SUCCESS: Avoiding problems and pitfalls with Lumineers

· ·SATISFACTION: how to EFFECTIVELY desensitize cervical areas IN LESS THAN A MINUTE

· ·ANSWERS: Can we bleach veneered teeth?

A note from Tom Orent…

The stress of the dentist’s balancing act, juggling time pressures, need for efficiency, patients’ impatience – it’s a little secret of our profession no outsiders are aware of or could appreciate. I believe that a tougher economic climate magnifies this stress, so no honest and complete discussion of growing a practice and prospering in practice in today’s conditions would be legitimate without addressing these operational issues…..and I know of no one better qualified and able to help than Dr. Bertolotti.

AN INCREDIBLY HARD TO SECURE GUEST EXPERT

FROM OUTSIDE OUR PROFESSION  with

TWO Fortune-Making  Underground Secrets Sessions:

The world’s leading

professional internet marketer,
CEO of The Internet Marketing Center, “grudgingly” agrees
to reveal his top secret strategies

usually reserved for private coaching clients paying yearly fees upwards from  $15,000.00 each.

DEREK GEHL is the Ultimate Insider, in the world of e-commerce and internet marketing.

He began as an internet marketing pioneer, with a “tabletop business” comprised of a few web sites – which he has grown to a $19-Million a year business, with 90 employees, offices in the U.S. and Canada, and a network of e-commerce web sites as well as a sophisticated e-business launch, training and coaching organization that has generated well over ONE HUNDRED MILLION DOLLARS online. Because he is privy to the results from hundreds of web sites covering a vast variety of business niches and subjects, connecting with millions of visitors per month, and captains one of the largest “internet strategies laboratories” on earth, Derek is sought out for his unparalleled expertise…..he is the leading eBusiness columnist on ENTREPRENEUR.COM (Entrepreneur Magazine’s site), frequently published in Direct Marketing News, TheStreet.com and AOL. He very selectively accepts only a few key speaking engagements each year at major marketing conferences around the world, preferring to invest his time in researching and perfecting cutting-edge internet strategies. We are only able to have Derek join us at The Underground because he and I are fellow members of Dan Kennedy’s elite, private Platinum Mastermind Group (comprised of only 20 of the world’s leading information marketers, coaches and business advisors)….so I was able to persuade Derek to not only come to The Underground, but to prepare a unique and EXCLUSIVE PRESENTATION revealing the very best and most valuable secrets for building more powerful and persuasive web sites….driving traffic to sites….and generating sales and profits online. THIS INSIDER INFO MAY BE IMPORTANT TO YOU THREE DIFFERENT WAYS:

1: If you already have an under-performing or disappointing online presence in which you’ve invested money and time (and hope), this is your opportunity to accurately diagnose its hidden flaws….to uncover new ways to make it work.

2: If you have not yet put your practice online, this can be the “fast track” you need.

….either way, the new challenges of the economy DEMAND that you DO make your online practice marketing, patient education, e-mail communication, search engine optimization, etc. really work and pay dividends.

3: If you have an outside-your-practice idea for a product, a course, an information business (maybe like mine), a social network; if you have ambition to develop a second income source, a transition business in advance of retirement; if you are curious about how millions – literally – millions are being made fast, from scratch, by today’s ‘internet entrepreneurs’….Derek is THE genuine authority you should be willing to go anywhere, travel any distance, pay any price to learn from.

A BLUNT MESSAGE DIRECTLY FROM DEREK GEHL… “I DARE YOU TO CONSIDER THESE FACTS THAT MAY CHANGE YOUR LIFE THIS YEAR!”

Folks, the Yellow Pages are so yesterday!  Last month, 5.4-Million people used Google® to find a dentist in North America. I’ll say that again: 5.4-million people ignored your Yellow Pages ad, ignored all your other advertising, and searched the web to find their new dentist. Where were you?  Did you get your share?  How many new patients in your area are you missing out on right now – because you just don’t have your E-Commerce act together?  Can you afford to keep missing out on these high quality, motivated new patients?

Let me change everything for YOU.  In my FRIDAY EVENING DENTAL PROFESSION PRESENTATION,  I’ll show you SEVEN breakthrough strategies to convert visitors to your sites to patients. How to guarantee your practice is top-ranked at The Big Three – Google®, Yahoo® and MSN® - found by just the right patients for you. How to profit from THE SECRET OF “LINK POPULARITY” so you are fed by leading, gigantic dental, medical and health web sites and web site conglomerates.  (This is VERY cool! You’ll love it!) How to avoid wasteful spending on losing pay-per-click ad buys – make pay-per-click work, but if you prefer,  get plenty of free advertising.  Finally, I’ll show you powerful internet marketing tools just about anybody – your receptionist or your high school age kid – can use to take over your internet marketing in their spare time!  What IF you could “own” a powerful, nearly 100% automated “machine” that brings you quality new patients, day in and day out, with nearly zero expense?   If you insist on sticking with “old” media in the “new” economy, you lose.

Now let me open your eyes to new opportunity – hey, just in time for Obamanomics!  In my BONUS SESSION ON SATURDAY MORNING, let me show you exactly how to create a wildly profitable internet “side business” in just 45 days – using your favorite hobby or interest, professional expertise, or partnering with a friend with expertise in some field….how would you like to make an extra $8,750.00 to $12,500.00 every month from as few as 10 hours a week – would you replace wealth lost in the market? Secure your retirement?  Make new investments? Buy a desired ‘toy’….sports car, boat, vacation home?  My students do this EASILY AND ROUTINELY, so why should you miss out?  And if you can see retirement from practice in the future, this will introduce you to a quickly mastered, new and different skill-set that can provide all the retirement income you need from a few hours a week…from a completely portable, interesting business. Why wouldn’t you want to know about this?

Look, this is NOT empty hype. I’ve done it. I do it. I regularly help others do it.  In fact, I dare you to catch me giving you any promise during our time together that I don’t support with absolute PROOF….real life examples….if you do, I’ll hand you a hundred dollar bill on the spot! I’ll show you exactly how I built a responsive e-mail list of more than 360,000 buyers for my collection of web sites, which gives me the foundation for both an automated, continuing, consistent income AND the opportunity to give myself a big cash surge anytime I like. I promise, you can put yourself in that same enviable position. And don’t fall victim to the myth that the internet is saturated, that all the best ideas are taken. There’s plenty of room for all who’d love to get rich in E-commerce just like me.  If I may be blunt, this is no time to be 100% dependent on just one source of income for your livelihood, your present expenses or your future.  Also to be blunt, I think you work too hard for your living.  Tom has secured my promise to reveal my “personal best” secrets, held very close to my vest, for QUICKLY creating internet incomes AND, over months not years, creating E-Commerce Wealth Machines that can be worth more than the dental practice you’ve been building your whole life. (Think about it – even before the recent crash, Google® and Amazon® were worth more in their youth than the giant General Motors after decades. It’s a new world. Wealth need not be a distant goal requiring 20, 30, 40, even 50 years of work and worry; it is now created in just months. This is the world where I live. You should at least investigate the possibility of joining me here.)

I DARE YOU TO ATTEND & NOT BE EXCITED BY WHAT I REVEAL!!!  Oh, and just to be clear, you haven’t a prayer of having this real insider info given to you at ANY dental seminar. Tom’s showed me those brochures. I put one of my top staff researchers on it, checking out what the boys behind the web sites being built and sold to dentists are doing, what the dental speakers claiming to understand E-commerce are teaching and – as I suspected -  99.9% of it all is PATHETIC.  It’s out of date. It’s foolish. It isn’t worth a cyber-cent. It’s blind leading blind. Forget that stuff. Come to a real insider. Heck, nobody in your world can show as much income from the internet in a year as I produce in a day – or a single night, while I sleep.

DEREK

PS – Just a couple of examples – why not you, too?....

THE “INTERNET DENTURIST” MAKING $20,000.00 A MONTH SAYS: “If someone looks for ‘affordable dentures’ in Google, we’re usually #2, my site gets 6,000 visitors a month, revenue from our online marketing has soared to over $20,000.00 a month….I’m making more money online than I ever dreamed possible ENTIRELY THANKS TO YOUR AMAZING SECRETS!” – Ted Carson, www.denture.com

THE HEALTH & FITNESS GURU ‘STUMBLES’ ONLINE UNTIL…three years of trial and error to get to 5,000 paying members at my sites; then with Derek’s strategies, membership skyrocketed to over 50,000…sales over $1-MILLION A YEAR, with an 85% profit margin!” – Chad Thackett, www.Global-Fitness.com

BACK BY POPULAR DEMAND with

An ALL-NEW Underground Secrets Session:

“HOW I ESCAPED EMBARASSING FAILURE, TURNED A ‘SICK’ PRACTICE INTO  AN AMAZING ‘SUCCESS MACHINE’

& WHY YOU NEED MY RADICAL PRACTICE GROWTH STRATEGIES NOW MORE THAN EVER!”

DO YOU REMEMBER THE DOMINOS PIZZA STORY? Tom Monaghan taking over a failing little pizza shop, struggling, having his partner give up and walk out – then ‘crack the code’ and turn the near-disaster into one of the greatest success stories of our time. DR. ZUK IDENTIFIES!  Within a short time after graduation, Dr. Zuk found himself in a dysfunctional partnership in a shopping mall practice teetering on bankruptcy (in part, thanks to an office manager’s embezzlement).

He decided “Desperate times require RADICAL AND BOLD ACTION” – and in very short order, he converted that ‘sick’ practice to a “MACHINE” that tops $700,000.00 A MONTH.  Of course, you may not aspire to
$8-MILLION A YEAR, but you DO need bold action and new and different strategies NOW. And you will be fascinated by some his most controversial and contrarian current positions….

·Why the Cosmetic Dentist Path To Riches Of The 90’s may be the express lane to the poorhouse now:  a new economy is here to stay, not a temporary “burp”…and the patients of today and tomorrow REQUIRE you to adopt a new, progressive approach

·Why you need a NEW NICHE – between typical dentist and orthodontist….even if your new ‘positioning’ annoys some ‘old guard traditionalists’. (PREPARE TO HAVE YOUR INGRAINED BELIEFS ABOUT “WHAT’S PROPER” CONFRONTED & CHALLENGED)

·Why the quest for perfection actually “turns off” more patients than it attracts (and KILLS referrals) – here’s THE SECRET DESTROYER of a practice’s natural referral potential. Get rid of it!

·Why “High Speed Braces”® marketing can set you apart and offer patient attraction power – RIGHT NOW.  It’s time to really get in sync with what consumers WANT. Why you desperately, urgently need an “irresistible offer”

·Why you should distance yourself from your local dentist community (break away from the herd)…… the influences of those stubbornly resistant to change can be TOXIC now

·Why you MUST, MUST, MUST fully understand and capitalize on the ‘Rapid Cosmetic/Orthodontic Wave’ …
if you secretly aspired to multi-millionaire income, security, independence and status but have given up that dream or now fear the economic upheaval put it out of reach…
YOU MUST HEAR THIS!

·Why you are IN DANGER from Myths & Lies, told by Ignorant and Jealous ‘Dinosaur Dentists’ about the new, popular treatment styles

·Why you are FAILING to speak to patients in the language they relate to & why you MUST change….before it’s too late.

THREE Underground Secret Sessions – ALL NEW – from Dr. Tom Orent:

“NEW PATIENT ACQUISITION SYSTEMS

YOU CAN COUNT ON, 2009-2010”

Session#1: End Advertising Impotence

It occasionally still feels like yesterday; it was 12 years ago, on a Friday afternoon, that I sat in the office of a bankruptcy attorney, contemplating bankruptcy. I did not go bankrupt; I clawed my way out. But I vowed then and there that I’d never again be clinically superb but still financially humiliated. If you’re like most dentists, you’ve spent most of your time and your life pursuing clinical excellence, investing in clinical courses. I’ve done that too, but I also became an equally serious pursuer of Direct-Response Advertising . At The Underground, I want to show you my early mistakes, as a means of revealing to you why most dental advertising is doomed to fail – and if you’ve “given up” on advertising, or view it with anger and loathing, or do it reluctantly, finally understanding why it is so disappointing and unpredictable can change your mind – which is important.  Yes, there are big-time dentists who claim they’ve never needed to advertise, BUT there are far, far, far more successful practices built – and from time to time, again fueled – by effective advertising. Now or soon, you may NEED to advertise. I don’t want you to be unable. So, after showing you these flaws and errors, I will give you THE CURE FOR IMPOTENT ADVERTISING…

Session #2: Make EVERY Ad Dollar Pay Off

It’s obvious you can’t afford to waste money on failed advertising. But, I assure you that the missed opportunity of poorly constructed advertising and marketing far out-weighs the wasted money. I have placed – and tested – HUNDREDS OF dental ads for my own practices and for clients…I’ve made EVERY MEDIA PAY: newspaper ads, free standing inserts, direct-mail, radio, TV and more. Most recently, I’ve run over 200 ads simultaneously for clients of my GuaranteedNewPatients.com. That’s MILLIONS OF DOLLARS OF EXPERIENCE you can benefit from. During this Session, I am going to SHARE AND SHOW ACTUAL EXAMPLES of ads submitted by my Gems Insiders’ Circle Members….TEAR THEM APART and put them back together…be BRUTALLY HONEST…..and REVEAL what works and what doesn’t. YOU WILL SEE YOUR COLLEAGUES’ ACTUAL ADVERTISEMENTS AND MY NO-HOLDS-BARRED CRITIQUES – and sparks’ll fly!

Session #3: The Take-Home Advertising &
Marketing MASTER PLAN

During my first two Sessions, “advertising” will finally be completely DE-CODED for you. In Session#3, we’ll assemble the FAIL-SAFE MASTER PLAN….with no detail left uncertain, no mystery left unsolved. You will know…

·Newspaper ROP…right or left page? Top or bottom half? What day is best?  ·Newspaper Free Standing Inserts – which days to avoid, what single secret mistake sabotages them, what ‘look’ works best most reliably, who should print them. ·Direct-Mail…to Val-Pak or not to Val-Pak is the WRONG question. The TWO big direct-mail mistakes made by every dentist (and why).  ·Budgets: in 60 seconds, I’ll resolve ALL these questions. · “Advertising By Objectives”: how to put together ‘The Right Plan’ for you. ·The surprising thing dentists don’t know: what to do with a winning ad.

In spy novels, TV shows and movies, the villain always has a ‘master plan’ for World Domination, always foiled by heroes like The Man From U.N.C.L.E.  But I have a master plan for local market domination GUARANTEED to make you a hero! And I can make it EASY AND PAINLESS for you, remove all the GUESSWORK, prevent ALL waste.

DO NOT FAIL TO EQUIP & EMPOWER YOURSELF WITH THIS ESSENTIAL KNOWLEDGE FOR ADVERTISING PROFITABLY (AT A TIME WHEN MOST OTHERS CAN NOT!)…. and respond no later than Sunday 5/31/2009 - you may win an all-expense paid London or New York Adventure with Robert Vaughn!

EXTRA TOP SECRET, CONFIDENTIAL, FOR YOUR EYES ONLY BULLETIN….if captured with this in your position, chew quickly into small pieces and swallow.

At 7:00 A.M. on Sunday morning, Spy Chief Tom Orent will be conducting a Bonus Closed Door Session: “Increase Your Income By $75,000.00 In 75 Days – Regardless Of The Economy”, based on a private blueprint provided to and used by his confidential coaching-clients. This Bonus Session is By Invitation Only, and you will be given details for qualifying to attend only after you have passed through the Security Check-Point into The Underground.

Unlikely, but in case you aren’t thoroughly familiar with Dr. Tom Orent… so WHO IS Dr. Tom Orent? Dr. Orent’s coaching clients AVERAGE an increase of $224,000.00 in their first 10 months with his guidance. He has written 4 books, 1300 articles, lectured in 48 states and 5 countries, and his resources have been utilized by dentists in 47 countries. In his personal practice transformation, he went from brink of bankruptcy to netting more than twice the average dentist’s income, from practicing only one day per week!  His leadership in the field of dental practice marketing and management, and his success at helping dentists improve their lives is unparalleled. More info at www.InsidersCircle.com

MEET ACTOR
ROBERT VAUGHN

Robert Vaughn has appeared in over 100 movies including starring with Paul Newman in The Young Philadelphians, for which Mr. Vaughn received an Academy Award nomination, BULLITT with Steve McQueen and THE MAGNIFICENT SEVEN. On television, he starred in THE MAN FROM U.N.C.L.E. , which received the Golden Globe, recognition as the most popular television show in the world. He also has a lengthy resume of live theater work, including starring in the popular Love Letters on Broadway. The Man From U.N.C.L.E. captured the public’s interest like no other TV program of its kind, capitalizing on the Cold War, and on the peak popularity of James Bond in the movies.  In many respects, the program was an iconic symbol of its time.

Mr. Vaughn has a long history of political activism, and, during the Viet Nam War, he debated members of the Johnson administration and even debated the legendary conservative author William F. Buckley, on his popular TV program, Firing Line. He was also a floor reporter for ABC radio at the 1972 Democratic convention. Vaughn received his Ph.D. from the University of  Southern California. His first book, Only Victims, a study of entertainment industry blacklisting, is considered the definitive work in its field.

His newest book, A Fortunate Life, is an autobiographical memoir encompassing his dual life as a Hollywood insider and a serious and thoughtful political crusader.

You can look forward to hearing intriguing insider secrets from Hollywood, reflections on an amazing, multi-faceted career, and opinions on our current national and global situation from Robert Vaughn.

Special Opportunities Only For
Those Registered For The Underground

No Later Than Sunday May. 31-2009

·MEET ‘N GREET & PHOTOS
WITH MR. ROBERT VAUGHN

·ENTRIES IN THE ‘ROBERT VAUGHN RAFFLE’.
 

All registrants get one ticket. EARLY Registrants get NINE additional tickets,
10-timesing your chances of winning.  Raffle prizes are…

Six pieces of Hollywood memorabilia will be provided by and personalized on-site by Mr. Vaughn – for six raffle winners.

Two complete sets of the MAN FROM U.N.C.L.E. DVD-Sets (41 DVD’s) autographed by Mr. Vaughn to raffle winners.

Admission for Two Offices (all Doctors, spouses and staff in attendance) to the VIP Luncheon with Mr. Vaughn. (Other invited guest will be in attendance)

GRAND PRIZE WINNER: Trip for 2 to either London, England to visit Robert Vaughn on filming set (If he is filming in UK during 2009) or to New York City for dinner at a 5-star restaurant of Mr. Vaughn’s choice….travel, lodging and related expenses paid by Dr. Tom Orent!